Think about who your subscribers are, and what kind of information is most useful to them. Different operating systems render different versions of emojis, so it’s important to test. Use emojis to supplement words rather than replace them, to make sure your main message gets across. However, there are a few things to keep in mind when you use emojis.Īccording to our research, you should use no more than 1 emoji at a time. Our built-in emoji picker is a fun and easy way to add some visual pizazz to your subject lines. Too many punctuation marks can make your email look like spam, especially if you use a lot of special characters. Our research shows that it’s best to use no more than 3 punctuation marks per subject line. We recommend you use no more than 9 words and 60 characters. Keep it shortįor many recipients, especially those reading your emails on mobile devices, shorter is often better. Instead, try to communicate the benefits of your promotions, or call attention to specific deals. Seasonal slogans such as "Fall into savings" or "Sizzling summer bargains" are popular but don't offer a specific hook. Sometimes, it's better to be direct and descriptive than trendy. Personalized emails are shown to increase open rates for most users, and may work well when combined with marketing automation in transactional emails, such as birthday deals, post-purchase follow-ups or promotional emails. Use merge tags to personalize your subject lines with each recipient's name or location. Follow these subject line best practices to ensure that you're on the right track when drafting your email marketing campaign. Writing a good email marketing subject line can be intimidating, especially if you don’t know where to start. Tips for subject lines that you should include in your digital marketing strategy A/B testing should be a part of your email marketing strategy not only to improve your email marketing statistics but to deliver email users the content they want in a way that is appealing to them. An effective subject line clearly describes what's inside your campaign, but you'll want to test a few variations to find out what works best for your audience to get higher open rates.ĭraft two or three subject lines that differ slightly, for example, "Company B Weekly Newsletter" and "This Week's News from Company B," and set them up in an A/B testing campaign. The best way to know what resonates with your subscribers is to try different things in your marketing emails.
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